Mass Communication Program Introduction and Details

Introduction :

mass communicationMass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information,news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

A degree in mass communication opens up opportunities in Journalism, mass comm.Public relations and advertising, as a career. But remember a solid command over the language is crucial for success. The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable. In the recent years we have witnessed an unprecedented growth in the world of communication. Gone are the days when a short and sweet reporting could get the message across. Not only has the world of communication changed but so has the target audience. The predictions of the field doing well are high. With the increase in the number of television sets, news channels, radio stations, advertising and so much more each growing day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career. Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

Definition :

definitionMass Communication is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in Large and diverse audiences in attempts to influence them in a variety of ways. It involves the use of print and electronic media such as newspapers, magazines, film, radio or TV to communicate the large number of people who are located in various places often scattered all over the country or the world.

bachelor of arts - massBachelor of Arts (Mass Communication)

The full-time program is spread over a period of three years, and spaced out over six semesters of six months each, incorporating theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, take-home assignments, sporting & cultural events, field trips, study tours, project and  internships.

Duration : Three-year full-time programme

Specialisation :

Advertising Media
Account Planning
Client Servicing
Creative Copy and Visual
Journalism Print
Electronics
Cyber Media
Public Relations Film Studies
Documentary Film-making
Ad Film-making
Radio & Television Production
 Public Relations  Event Management
 Corporate Communication

Master of Arts (Mass Communication)

m.a. mass communicationMass communication master’s degree programs teach students about media innovations, cultural issues, theories, research methods, production techniques and managerial responsibilities. Students become familiar with numerous forms of media, but they can usually choose one type as their specialization. Graduates are eligible to seek a variety of jobs within the fields of communication and media or continue their education in a doctoral program. Mass communication programs can result in a Master of Arts (M.A.), Master of Science (M.S.) or Master of Mass Communication (MMC) degree. The curricula of the programs are very similar, but M.A. programs most often include more liberal arts education components, while M.S. programs tend to require more theoretical and research courses. Coursework in each of the programs teaches investigative techniques, such as surveying, interviewing and directing focus groups. Throughout the program, students can acquire practical skills in researching, writing, critical thinking, ethical decision-making, speaking and presenting.

Master’s degree programs often allow students to customize the majority of the coursework according to their concentration. Courses typically involve hours in laboratories or recording studios to offer practical training. Some popular course subjects include:

  • subjectsMass communication theory
  • Research methodologies
  • Media ethics and law
  • Public affairs and opinions
  • International and intercultural communication
  • Organizational communication

Duration : Two-year full-time program

5 Qualities You Need for a M.A in Mass Communication :

1. Read

read copyFrom reading newspapers to those inscriptions on the back toothpaste, research articles or blogs about someone’s mundane activities – reading is a must. Because you meet people from diverse backgrounds like commerce, computer applications, dental care, architects, zoology, botany and those under-graduate courses you never heard off all in your mass media class only your reading will help you connect with such diversity.

Remember media is multidisciplinary subject. The more you read about diverse subjects the more open mind is to new ideas.


2. Creativity

creative“Oh! I am not creative. Master’s in Media and Communication a.k.a. mass comm is out of question.” Plenty of people give this excuse.

To be honest, you might not even know where your creativity lies until you explore you subconscious. Challenge your little self to do something different.

And the Result would be – “Eureka!” Nowhere else you will learn such wide range of skills – writing, acting, radio production, photography, designing for print, news anchoring, fictional work and so many other areas where you will discover your creative side.


3. Mutli-task

multitasking copyYou cannot copy your friend’s assignments. It’s not a rule. You simply cannot copy.

Your news stories might be same. But your reporting style makes the difference. Your product can be same. Yet your advertisement cannot resemble your friend’s ad. Either way, if you don’t give your evaluator something new you don’t score points. So shouldn’t this point be called Originality rather than Multi- tasking? Well, your original assignments are never stand alone. They always come amidst other activities. So might be reporting inauguration of new petrol bunk in your locality, you might have to come back make a presentation on “How to conserve our natural resource” in the environment journalism class.

4. Love to have fun

funYou ought to be fun loving. If you like to sit at your desk, keep your head dipped in your work and run home at 5 o clock, Mass communication is not your cup of tea. Right blend of fun and seriousness makes you a complete media person. Unless your lips are darkened with hot coffee, and your eyes darkened with late night movies, nails bitten in the spooky railway tunnels or you have been chased away by the police (when you are waiting for perfect time to shoot setting sun in the beach and they assumed you are contemplating suicide) you have never completed you Mass Comm course.

5. Survival of the fastest

fastestThere is no room for laidback, slow, take-your-time type of work. There is no such thing as laid-back-work in the media industry. Masters in Mass Comm at any institute anywhere in theworld requires promptness and enthusiasm — or someone else will steal your story idea!

Essential Information

importantMaster’s degree programs in mass communications are offered in various forms by many schools, most commonly either as Master of Arts in mass communications or Master of Science in mass communications. Prospective students must hold a bachelor’s degree in communications or a related field of study.

Master’s degree programs usually require about two years of full-time study. Most programs are similar, but there are slight differences in the courses required for a Master of Arts versus a Master of Science program. In both programs, students complete core courses covering topics such as principles of mass communications, ethics in the media and media law.

  • Program Fields: Master of Arts in mass communications; Master of Science in mass communications; Master of Mass Communications.
  • Prerequisites: Bachelor’s degree in communications, journalism, or other related field; some programs may require relevant work experience.
  • Program Specializations: Some possible concentrations include print journalism, photojournalism, advertising, and broadcasting.
  • Online Availability: Some programs are offered online and in the evenings.
  • Other Requirements: Completion of a thesis or other major project.

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